Autumn upsells for a sweet tooth

With autumn almost upon us, there’s no better time to indulge in our delightful seasonal treats. We’ve got a selection of new offerings and classic favourites that are perfect for cosying up on a cold day.

From Maple Pecan Plaits to Cinnamon Swirls, these iconic flavours are what defines autumn with 43% of under 45s picking up these sweet pastries on a weekly basis1. We’ve delved into some top tips on how you can upsell this autumn:

[1] Opeepl on behalf of Lantmännen Unibake UK’s Schulstad Bakery Solutions brand, June 2022

1. Showcase taste, aroma and texture

Hitting multiple senses, from the irresistible smell of a freshly baked Cinnamon Swirl to the moreish texture of a Maple Pecan Plait’s crisp flaky pastry, nothing beats freshly baked. Consumers are enticed by the smell of a freshly baked offering so bake little and often throughout the day, to maintain the appeal. Consider placing a small display of items at the counter or using warming trays to keep pastries warm and aromatic.

2. Promoting pairings

88% of consumers would be tempted to buy a Danish pastry with a drink if on promo², so using POS to suggest flavour pairings, such as a light and flaky Maple Pecan Plait, matched with a rich and velvety Vanilla Frappuccino; or a delicious Apple Crown coupled with a Caramel Frappuccino, are likely to encourage dual and incremental purchases. Offering special pricing or a limited-time combo offer a boost to sales.

2 Opeepl, SBS Signature Fruit Danish Selection – May 2024

Offer seasonal specials

Develop limited-edition autumn specials to pair with the classic pastries that highlight seasonal ingredients and flavours. For example, a Pumpkin Spiced Latte paired with a Maple Pecan Plait can attract customers looking for something seasonal. Promote these specials through social media channels and in-store displays to create excitement.