Attract and Retain Consumers With These Top Pastries From Around the World

In today's fast-paced world, demand for permissible indulgence has never been stronger. Consumers are looking for elevated experiences when visiting out of home establishments and that includes enjoying quality foods that they can purchase as a treat.

Danish pastries and viennoiserie remain a very popular choice for a quality sweet treat occasion - incorporating best-selling pastries from around the world into your menu will not only help attract consumers but keep them coming back for more.

1. French Croissant

A timeless classic, the croissant will never be out of fashion and remains a clear favourite amongst consumers. Recent research shows that 63.2% of consumers buy French pastries for breakfast¹ and yet its versatility has meant that these French pastries are not only enjoyed during the traditional breakfast occasion but also across all-day snacking moments.  In fact, the top two most popular French Pastries are a Pain Au Chocolat (58.6% would purchase)¹, and a Butter Croissant (55.2%)¹.

All of our croissants have 16 layers of crisp flaky pastry. From the classic butter croissant to those filled with chocolate or almonds, croissants offer a myriad of variations which allow you to cater to various customer demands.

2. Danish Pastry

Known for its soft, buttery pastry and versatile fillings, the Danish is a staple in cafés around the world and is renowned for its comforting taste and elegant presentation.  Our research shows that 95% of consumers consider purchasing a Danish Pastry before lunch time¹, so make sure you’re capitalising on this morning trade by offering a wide range of freshly baked goods. We know 54% of consumers are more likely to consider purchasing a Danish Pastry if it’s freshly baked¹, so this is a key way to capture customer attention.

The versatility of the Danish Pastry is part of its charm, with several different fillings and recipes to choose from. While each has its own loyal following, our research shows that by far the most popular is the Cinnamon Swirl (60.4% currently purchase)¹: made with 24 layers of light and flaky pastry, a deliciously soft centre and swirled with real cinnamon.

For a further profit opportunity, the Mini Danish Selection is currently purchased by 27% of customers¹ but provides the chance to grow in popularity. Those looking for a break from the office may pop by and see the opportunity to purchase the selection to share with their colleagues, for example. At a time where festivity and sharing is at its highest, offering this selection provides lucrative upselling opportunities.